(CNN) — In an effort to alleviate problems facing the company,
Starbucks announced that it will close 600 company-run U.S. stores over
the next year. Most of the stores are near another Starbucks and aren’t
profitable.
CNN.com asked iReporters to respond to the news that the coffee
giant, known for its saturation of the market, is shuttering some
retail locations.
iReporter mattwilliams says he’s happy to see
some Starbucks go, opening the market for independent coffee shops.
Rusty1978 says he can’t imagine how Starbucks is in financial trouble,
given that his local store is always packed. Cval predicts more people
will give up their lattes as the economy tightens.
Below are a selection of iReport responses, some of which have been edited for length and clarity. iReport.com: Share your thoughts on Starbucks here
Stefan:
Starbucks Coffee, no doubt, has been a powerhouse phenomenon in the
American barista world. The coffee super-giant has not only introduced,
but set a national trend in coffee drinking for years to come … they
have created a culture.
Everywhere you look, from street corners, to bookstores and now
even supermarkets, there is a Starbucks coffee shop or stand. So what
will we do if we no longer have our daily dose of super-charged joe? Go
somewhere else.
Since they started becoming a national chain,
there has been a rush of smaller coffee shops trying to duplicate the
relaxing, welcoming feel of Starbucks, and some do well and even exceed
the patron’s expectations, offering sofa’s, tables, background music
and even free internet.
But what about the coffee? As for those
specialty drinks, many small coffee shop owners have started sending
their employees to barista school, where they learn how to make the
"perfect" cup of coffee / espresso with those perfect little beans. …
It is possible we may see a new coffee shop in town; and maybe, just
maybe, the "next big thing".
FlashBauer38:
I am glad to see Starbucks finally realized you only need one store per
city block. I personally do not like or go to Starbucks. I normally get
my coffee from Dunkin Donuts on the way to work or buy grounds from
them to make at home … for a reasonable price. I already have to
spend $4 a gallon on gas, why would I spend $4 for 12 oz of coffee?
cval:
You’re kidding me, right? Anyone heard of the Mr. Coffee machine? You
can get one for $15, and set it to have your coffee ready for you when
you roll out of bed, then it turns off an hour later so as not to burn
your house down should you forget to turn it off. Starbucks has always
been a luxury item, when people need to get back to basics to survive.
Maybe people are just realizing this, and it is way overdue if you
ask me. It’s as expensive as smoking, think of all the money you can
put into savings if you brew your own coffee.
Johnmcook:
"My Starbucks", in the Uptown section of West Village is much more than
a place to get a cup of java. It is a real part of the community, a
busy, urban, somewhat trendy area near downtown Dallas.
I know
each employee by name and they know me. I keep track of their progress
through college, another’s budding music career, and will attend
another’s wedding. When on the patio with my Chihuahua, they bring him
water to help beat the heat or whipped cream as a treat …
If
you have ever spent time in the UK… you understand the social
importance of meeting at the local pub… my Starbucks is the
equivalent of that. You come there to get your favorite coffee but you
leave with and come back for … so much more.
rusty1978: Well,
amongst all the Starbucks frowners around, I must say it’s strong
coffee and that’s how I like it. I’ve got a Starbucks in commercial
space in my building — so convenient. I love the Verona, Gold Coast
and Kenya blends.
I just can’t believe they’re not doing good
business as most every store is always packed with people — and
they’ve even raised their prices last year, so I can’t understand the
closings at all. Someone please explain. Yes, I prefer strong Starbucks
coffee in the morning!
mattwilliams:
Could I live without Starbucks? The answer is a resounding YES! I live
in a small tourist town on the coast of Georgia. Our many different
local restaurants provide unique dining experiences with their
atmospheres and menus. This is something I fear is being lost because
of big chains like Starbucks coming in and replacing local, unique
businesses with the same atmosphere and dining experience one could
have in Anytown, USA.
So rather than make every little getaway
town in this country the very same one Starbucks at a time, I say
boycott them all and shut them all down! That won’t happen because
Starbucks has become part of a routine for so many people.
What
would be nice is for the average American consumer to wake up and try
to have a unique experience in his or her hometown. Rather than going
to that same Starbucks that is so convenient with its drive-thru and
perfect location on the way to one’s destination, why not take a detour
and find a mom-and-pop coffee shoppe, like our own Palm Coast Coffee or
Daddy Cate’s, and support their brave attempt at making the landscape
of where one lives unique.
Nblomq:
Definitely a Starbucks Junkie! I moved from Georgia to Arizona last
fall, and the first digital picture I sent my girlfriends once I
arrived in Tucson was a picture of my first official visitor to my new
home … a Starbucks Chai!
grdpxjmpr: I absolutely could live without Starbucks.
Reason 1: I don’t like the taste of Starbucks coffee, especially since
they had their closure back in February to make their coffee shop more
like a coffee shop. The coffee they have started using since then is
terrible.
2. If the Starbucks chain would close some stores, it
would allow mom-and-pop-type places to get a footing in the market or
allow local smaller chains to expand.
3. Buying beans for home
and making your own coffee is substantially less expensive than getting
coffee every day from Starbucks. In this economy, being able to pinch
pennies helps.
MrRealtor:
I hate to say this, but I just like a good ole cup of coffee, and that
cannot be found at a Starbucks. Even their most mild coffee is terribly
bitter. Will I miss them? No. I would miss a 99-cent cup of coffee from
7-11 worse than a $4.50 cup of yuck from Starbucks.
Blueken:
In my entire life, I have had exactly one coffee from Starbucks.
Nothing special. I’m not a coffee snob, of course, but I do like a pure
Kona roast. I get my caffeine fix at the local gas station. Fresh
brewed, $1.49. I predict overpriced microbrew beer is the next to take
a hit as the economy gets real.
IchDenke:
Yep, Starbucks is too pricey, too burnt and too mega for me! Gimme a
hometown-y joint that ain’t too expensive and supports our veterans
like Just Plain Joe’s, and I’m OK!